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Social Media for Business

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Overview

Course Description

This course has been designed to introduce business owners and workers to the realm of social media, specifically as it applies to businesses. The goal is to set you on the right track with your social media setup and strategy so that you can avoid the pitfalls of social media marketing and maximize the efficiency of your activities within social networks. The class will help you understand how your company can take advantage of social media to increase revenue, improve customer service, and enhance branding, among other important factors. This is an introductory course. Attendees will gain a reasonable understanding of the various social media marketing options available to them.

Who Should Attend

This course is ideally suited for people who want to use social media as an effective tool to drive marketing and sales, such as:

Anyone and everyone who doesn’t know where to begin should start with this class
Marketing Managers
Brand Managers
Community Managers
Web Designers
Web Developers/Programmers
Small- and Medium-sized business owners
Marketing professionals
E-commerce website owners
Public Relations (PR) Professionals
Professionals and company owners in various fields
Project Leaders
Product Managers
Company Executives (Presidents, Vice Presidents, Managers, Directors, Department Heads, Supervisors)
Senior Management
Directors of Sales and Marketing
Customer Service Representatives
Companies looking for new ideas on how to market their website, brand, products and services online
Private Individuals who want to learn about social media marketing for their own personal knowledge

Some brands we’ve taught:

Tom is the most dynamic teacher I’ve ever had! He was amazing and I can’t say enough about how much I learned in the Social Media for Business workshop. He made analogies about how selling on Facebook has to be treated like people pushing things on you that you don’t want at the wrong time. He brought in ideas that helped me understand the subtleties of doing business in social media. Even the food was great! Just excellent all around. Highly recommended!Erica H., (Montreal)