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SEO for Local Businesses
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Overview
Course Description
This is an intensive workshop and seminar-style course in local search engine optimization (local SEO). It is designed to teach attendees to leverage the power of search engines for businesses on a local or regional bases. In particular, it will emphasize how local businesses with one to a hundred locations can make the best use of Google and other search engines. This is an ideal course to take after you have completed the beginner-level SEO course.
Who Should Attend
This course can benefit:
- SMB/Small business owners who are relatively hands-on with their websites
- Businesses that need to focus on localized branches (e.g., Montreal, Laval, Mont Tremblant, etc.)
- Marketers interested in the basics of local SEO and what’s involved in the local optimization process
- Web designers who want to offer optimization and marketing as a service to their clients
- Web developers/programmers who need to learn about localization
- Local businesses looking to increase traffic without outsourcing their web work
- Companies looking for new ideas on how to market their website, brand, products and services online
Some brands we’ve taught:
Thanks for your studied direction and perspective. You quickly cut a clear path for me through what was a fuzzy SEO jungle. Your dedication to and comprehension of every SEO intricacy is reassuring.S. Arky, Marketing Consultant (Massachusetts)
Benefits
This course provides attendees with a lot of useful information. This course will help you:
- Improve your website’s rankings in search engines on a local basis
- Use your location to beat your local competitors and increase business
- Enhance your website’s performance in a specific geographic area
- Implement important best practice local SEO techniques
- Figure out who your local online competitors are and use that information to your advantage
- Better understand why local links are important
- Get more positive online reviews
- Get people talking about your business online
- Obtain high quality links from other websites
- Obtain high quality local or regional links from other websites
Awards:
Outline
Understanding Local SEO & Techniques
- Why location is important
- How local SEO fits into Internet marketing
- The NAP
- The importance of citations
- How to get more citations
- Local content marketing for publicity and SEO
- How to get more reviews
- Local landing page factors
- Writing localized text
- Local SEO and videos
- Local SEO and photography
- How to do a local keyword analysis
- On-site local SEO best practices
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